Keyword Magic - Decoding the Language of ATS Systems

Assume that your resume is a secret person trying to enter the locker room. The guards at the gate (the ATS) only let people with specific clearance (relevant ATS keywords) pass through. So, how do you equip your resume for this mission?

This is where the detective work begins. You should know how ATS systems work to analyse the whole job description document and mark resume keywords & terms that describe the required skills, relevant experience, and necessary qualifications. 

• Example: A job description for a customer service representative position might mention ATS keywords like "excellent communication skills," "conflict resolution," and "problem-solving skills."

Don't just stuff ATS resume keywords mindlessly. Incorporate them naturally throughout your resume. Include them in your summary section, skills section, and experience section. You can also design a cover letter with these keywords. 

• Example: Instead of a generic "Handled customer inquiries," rewrite it to "Provided exceptional customer service, resolving customer issues with a 95% satisfaction rate." This showcases your skills (communication, problem-solving) and uses a relevant keyword ("customer service") organically.

Don't limit to one or two keywords, but on the same side, never overload. Use synonyms and related terms to broaden the keywords pool and job search. 

Example: Instead of just "customer service," consider including terms like "customer support," "conflict resolution," or "client communication."

Don't use too many keywords. Sometimes keyword stuffing can trigger ATS red flags and get your resume rejected. So, prepare a list of keywords and focus on a natural integration that demonstrates your qualifications.

Keywords are your bridge to the hiring manager. By using the right ones, you're essentially speaking their language and highlighting your value proposition.

Using powerful action verbs displays your initiative and positive results. These verbs help bring out your achievements and demonstrate you are decisive. Instead of the generic "responsible for" use verbs that paint a more impressive picture: "managed," "built," "increased," or "led".

• Example: Instead of "Wrote reports," type "Prepared and gave extensive sales reports, which resulted in growing sales leads by 10%."

Numbers speak volumes. Whenever possible, use data and metrics to quantify your accomplishments. This resume writing approach keeps the hiring manager engaged and also helps you pass the resume shortlisting software. 

• Example: Instead of "Improved social media engagement," quantify it by saying "Increased social media engagement by 20% through targeted content creation and community management strategies."

Don't submit a one-for-all resume. Analyze each job description and tailor your keywords separately. This shows that you are really interested in the specific position and have an understanding of what a company requires from a candidate.

• Example: Applying for a graphic design position at a marketing agency. Focus on ATS keywords like "social media graphics," "branding," and "content creation." If applying for a graphic design role at a newspaper, highlight "infographics," "data visualization," and "layout design."

Now that you understand the importance of ATS resume keywords, let's turn you into a "Keyword Ninja!" Mastering the art of resume optimization involves the strategic use of keywords for maximum impact.

Use a clear and ATS-friendly format. Opt for simple fonts, bullet points, and a logical layout. This will, in turn, make your resume get scanned without any failures or inaccuracies.

Name your resume file so that it is associated with related words such as your name, job title, and relevant keywords. It does so by aligning the resume keywords with the job position and thus makes recruiters quickly spot your resume in the applicant tracking system.

• Example - Don't use "JohnDoe_Resume.docx" for a marketing agency and "JohnDoe_GraphicDesigner_SocialMedia.docx" for a newspaper position. To do this, also change a file name or add information to attract HR preference; for instance, replace the file name "JohnDoe_Resume.docx" with "JohnDoe_GraphicDesigner_SocialMedia

Let ATS keywords appear not just in your work experience but also in the summary, skills section, and perhaps the education part too if required.

• Example - Include your experience with specific design software needed for the specific job (e.g., Adobe Photoshop, Illustrator for a marketing agency or Adobe InDesign, Tableau for a newspaper) in your professional summary as a graphic designer. You should also include both your formal skills (such as software mastery), as well as your interpersonal skills (creativity, communication) that are in line with the job description.

An application tracking system may prompt for information in a specific format; therefore, look for an online resume builder that has ATS-ready templates and ATS resume keywords. These tools can help you optimize your resume format and highlight relevant keywords effectively.

Keyword optimization is a skill you can develop. Practice analysing job descriptions and strategically incorporating relevant keywords into your resume. Track successful applications and analyze which ATS keywords resonated with employers.

While ATS resume keywords are important for your job search and resume writing, a stellar resume needs more than just stuffing resume keywords.

Your resume should speak a summarised story about your skills, experience, and achievements till date. Optimize your resume with the best ATS resume checkers and use strong verbs, specific examples, and quantifiable results to showcase the value you bring to the organisation. 

• Example - Don't just list "Social Media Marketing Internship." Expand on it by saying "Developed and implemented a social media campaign for a local restaurant, increasing their follower base by 30% and website traffic by 25% within 3 months." This paints a vivid picture of your skills and accomplishments.

Typing mistakes and minor grammatical errors can create a negative impression. Proofread your resume meticulously and have someone else review it for any mistakes.

While a clear and readable format is key, consider a minimalist and professional design that complements your brand (if applying for creative fields).

Remember: your resume will act as a marketing tool that brings forward your relevant experiences and skills. Employ resume keywords wisely to go beyond the ATS, but keep in mind the need for a story that will distinguish you from others and intrigue the employer.

With this blog, you have decided the language of ATS systems and what they need from a resume!

Mastering the tools and techniques of including keywords in the resume boosts your job search process. Strategically planning and incorporating keywords in the resume, customising it for jobs, and crafting a cover letter to seek attention can help you in getting your dream job. If you are finding a job platform to execute your job search plan, you can start with Job Match Pro because it matches your profile with the best jobs.