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Digital Marketing Specialist, designs, organizes and executes measures for online marketing strategies as well as manages the usage of different channels such as Search Engine Optimization (SEO), social media, email campaigns, and paid advertising to further enhance the brand visibility and traffic for a given brand, product or service. Unlike typical marketers, online marketers also have to track and analyze their efforts through performance metrics to realize their campaign optimization with respect to alignment with business goals and ROI.
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Career Pro TipKeep your LinkedIn profile current, showcase your work on platforms like GitHub or Behance, and engage in industry-related discussions on social media.
A Digital Marketing Specialist does the planning, execution, and management of online marketing campaigns. Using an integrated campaign of various digital channels like SEO, PPC, email, social media, and content marketing, the specialist seeks brand awareness and sales.
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