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The job of Social Media Manager is creating, curating and managing content for the various social media channels. The person is supposed to create strategies to run and increase brand awareness, engagement and drive traffic. The job also includes metric analysis and inquiry about the target audiences as per content then adapting it with the trending platform. A social media manager generally works closely with the marketing team, tracks trends on social media, and finally talks to the followers so that they could keep a good impression in the online world. They would also help in making the voice and identity of the brand consistent across channels.
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The social media manager develops, curates, and manages all published content-the audio, video, and written-word material. This is done mainly through social media channels and also engages audiences with them. The social media manager performs performance analysis and creates strategies to improve online presence for the brand.
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