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Content Marketing Managers create and execute corresponding content strategies that will help in brand awareness, attraction, and eventually conversion. They create, manage, and create content for several channels such as blog articles, social media, customer websites, and email campaigns. Researching into the target audiences, optimizing for SEO, and analyzing metrics would also fall under the content manager’s responsibilities. They help to create strong and relevant content associated with the image of the company, hence, strengthening their position in the industry. They would also work with other teams aligning their content with business objectives and strengthening their client experience.
Mployee.me provides you with a tool called - Resume Scan. This tool will determine your ATS (Applicant Tracking System) score. For obtaining your ATS score, you simply need to scan your resume with this tool and it will provide you with the score. The tool will also display all the mistakes that have been made in resume that you need to correct for a better ATS score. So, if you do not want to let the ATS reject your content marketing manager resume, use this tool.
Career Pro TipFor roles that require showcasing work, such as design, development, or marketing, create an up-to-date portfolio that highlights your best projects.
Content marketing manager is one who formulates and handles contents meant to attract, create awareness about a brand, or convert a target consumer. He/she supervises the content creation, delivery and analysis to ensure that they can meet specific marketing goals.
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