Creating a Personalized Cover Letter for Every Application

The mere thought of creating a cover letter for each job application can induce a feeling of unease. But here's the secret: any generic standardised practice isn't the case nowadays. Imagine being at an interview with an equally unsuitable one: an oversized, poorly fitting suit. After all, would it boost the confidence from your side not in the least?

• A personalized cover letter is your chance to shed the generic and showcase your individuality. 

• Generic letters scream "mass application." A personalised letter suggests that you have taken the time to research the organisation, know the job well, and see why you are the best choice.

• By addressing the specific qualifications and duties of this job vacancy, you can prove the exact skills and previous job experiences the employer is looking for.

• When you put in a pile of applications, a personalized letter, first of all, grabs the hiring manager’s eye and next, you become a favourable candidate.

Example -

Imagine you're applying for a graphic design position at a marketing agency. A generic cover letter might mention your design skills in general. But a personalized letter would highlight your experience creating social media graphics, aligning perfectly with the agency's needs.

So, how do you identify the skills and experiences to highlight in your cover letter? Here's how to become an expert tailor:

• Read the Job Description Carefully: Underline keywords and phrases that describe the required skills and experience.

• Analyze Your Background: Think about your education, volunteer work, internships, or previous jobs. Identify skills and experiences that align with the keywords you underlined.

• Quantify Your Achievements: Don't just list responsibilities. Use data and metrics to showcase the impact of your work.

Example:

This job description requires candidates to possess "excellent communication skills," and "managing experience related to social media accounts."

You can mention how, in a current job you would be handling a social media account of your company, thus increasing follower engagement by 20% through creation of the content that is attractive.

Switch to accomplishments that show your capability to rock in the particular post you are attacking for.

The introduction of your cover letter is the most valuable area, as it is your chance to catch the readers' attention. Here's how to craft a captivating introduction that grabs the reader's attention:

• Start Strong: Open with an eye-catching line to show your ardent interest in the job and the work environment.

• Connect the Dots: Mention in a brief sentence, how was the position brought to your attention and what conjures your interest in the company.

• Highlight a Relevant Skill or Experience: In a very way, incorporate the leading skill or achievement that is relevant to the job requirement.

Examples:

Strong Statement + Company Connection: "As a highly motivated marketing graduate with a passion for social media strategy, I was thrilled to discover the Social Media Manager opening at [Company Name]. Your company's innovative approach to content creation deeply resonates with me..."

• Highlight a Skill + Personal Connection: "My ability to analyze data and translate it into actionable insights has always been a key strength. This, combined with my lifelong fascination with [Industry], makes the Data Analyst position at [Company Name] a perfect fit..."

Remember to Keep your introduction concise and impactful. Aim for 3-4 sentences that pique the hiring manager's interest and make them want to read more.