An expert who analyzes data to assist a business's marketing initiatives is known as a marketing analyst. The knowledge that a marketing analyst uncovers may be put to use to assist a corporation in making wiser decisions regarding revenue growth or campaign optimization. Data analysis and marketing strategy are the two areas where the marketing analyst works. They deal with customer behavior, sales trends, and market research, and they provide suggestions based on data. They give these information to company decision-makers in an easy-to-understand way.
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Here are the three main categories of skills you’ll need to have to become a marketing analyst. 1. Data Analysis: SQL, Python, data visualization. 2. Marketing Knowledge: Strategies, market research, KPIs. 3. Project Management: Planning, collaboration, execution.
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