Founded in San Antonio, Texas, in 1952, Church's Texas Chicken® is a highly recognized brand name in the Quick Service Restaurant industry and is one of the largest quick service chicken concepts in the world. Church's Texas Chicken serves up a rich tradition of gracious Southern hospitality and freshly prepared, high quality, authentic home-style fare, to help people provide affordable, complete meals for their families. Church's menu includes its world famous Original and Spicy chicken, Tender Strips® and chicken sandwiches with classic sides and hand-made from scratch honey-butter biscuits. The Church's system consists of more than 1400+ locations in 25+ countries and system-wide sales of $1.2+ billion. Throughout the world the company operates two brands: Church's Texas Chicken and Texas Chicken.
Employee Job Description
Job Title: Director, Social & Community Management
Reports to: SVP, Brand Strategy, Media & Activation
Location: Atlanta, GA
Revised: March 2025
Job Summary:
The Director of Social & Community Management is a strategic and innovative leader responsible for developing and executing a high-impact organic social, content, and community engagement strategy. This role is responsible for driving brand storytelling, audience engagement, trend spotting, crisis management, and earned media initiatives while ensuring a cohesive and aligned content strategy across all social media efforts.
As a senior leader, this role will own and evolve the organic social ecosystem, oversee content creation, and collaborate with cross-functional teams to develop social strategies that drive long-term brand impact. The ideal candidate is a forward-thinking leader with expertise in community engagement, brand reputation management, and performance-driven content strategy.
Key Responsibilities
Develop Social Strategies to Drive Long-Term Impact
- Define and execute a comprehensive social strategy to increase engagement, sentiment, and audience growth.
- Develop platform-specific engagement strategies to maximize organic reach and strengthen brand loyalty.
- Partner with creative, brand, and paid media teams to ensure a unified and scalable content approach across social channels.
- Stay ahead of platform trends, audience behaviors, and algorithm changes to optimize organic efforts continuously.
Manage Content Creation & Strategy
- Oversee the development of high-impact content that is engaging, platform-native, and aligned with brand values.
- Lead content strategy for both organic and paid social, ensuring all creative assets align with the brand’s messaging and objectives.
- Guide the production of video, written, and visual content, ensuring storytelling is optimized for each social platform.
- Work closely with creative teams and influencers to develop authentic, high-performing content that resonates with key audiences.
Trendspotting, Crisis Management & Brand Reputation
- Monitor social trends, audience behavior, and cultural conversations to inform content and engagement strategies.
- Actively manage brand reputation, social listening, and real-time audience interactions to address emerging issues.
- Develop and implement crisis management protocols to safeguard the brand’s presence and credibility across social platforms.
- Collaborate with PR and corporate communications teams to ensure alignment on brand reputation and earned media efforts.
Community Engagement & Brand Advocacy
- Foster and grow an engaged community, encouraging user participation and brand advocacy.
- Develop strategies for social listening, influencer engagement, and user-generated content (UGC) activation.
- Ensure timely and authentic responses to audience interactions, deepening relationships with followers.
- Oversee proactive community management efforts to ensure brand messaging is consistently reinforced across all platforms.
Oversee & Track Metrics/KPIs
- Define and track key organic social performance indicators, including engagement, audience growth, sentiment, and share of voice.
- Lead data-driven performance analysis and reporting, using insights to refine content and engagement strategies.
- Work closely with paid media teams to ensure organic learnings inform paid social content strategy and vice versa.
- Utilize analytics tools to measure success and pinpoint opportunities for optimization across various platforms.
Qualifications & Experience
- 7+ years of experience in social strategies, content leadership, and community management.
- Expertise in organic social engagement strategies, brand storytelling, and content development.
- Experience overseeing content strategy for social media (organic/paid), ensuring alignment across channels.
- Proven ability to build and engage online communities, foster brand advocacy, and manage brand reputation.
- Strong background in crisis management, social listening, and trend analysis.
- Exceptional communication and stakeholder collaboration skills, with the ability to align organic social efforts with broader marketing objectives.
- Passion for emerging social trends, platform innovations, and audience engagement strategies
- Ability to travel up to 20%
Why Join Us?
- Lead the evolution of our organic social and community strategy, shaping how the brand engages audiences.
- Influence our social content to ensure a high-impact, cohesive brand experience.
- Be part of a collaborative, creative, and fast-moving team that values innovation, storytelling, and community-building.
If you are a visionary leader in social media, content strategy, and community engagement—ready to shape how our brand shows up across social platforms—we’d love to hear from you!
10-15 years96
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Job Description
Download ResumeFounded in San Antonio, Texas, in 1952, Church's Texas Chicken® is a highly recognized brand name in the Quick Service Restaurant industry and is one of the largest quick service chicken concepts in the world. Church's Texas Chicken serves up a rich tradition of gracious Southern hospitality and freshly prepared, high quality, authentic home-style fare, to help people provide affordable, complete meals for their families. Church's menu includes its world famous Original and Spicy chicken, Tender Strips® and chicken sandwiches with classic sides and hand-made from scratch honey-butter biscuits. The Church's system consists of more than 1400+ locations in 25+ countries and system-wide sales of $1.2+ billion. Throughout the world the company operates two brands: Church's Texas Chicken and Texas Chicken.
Employee Job Description
Job Title: Director, Social & Community Management
Reports to: SVP, Brand Strategy, Media & Activation
Location: Atlanta, GA
Revised: March 2025
Job Summary:
The Director of Social & Community Management is a strategic and innovative leader responsible for developing and executing a high-impact organic social, content, and community engagement strategy. This role is responsible for driving brand storytelling, audience engagement, trend spotting, crisis management, and earned media initiatives while ensuring a cohesive and aligned content strategy across all social media efforts.
As a senior leader, this role will own and evolve the organic social ecosystem, oversee content creation, and collaborate with cross-functional teams to develop social strategies that drive long-term brand impact. The ideal candidate is a forward-thinking leader with expertise in community engagement, brand reputation management, and performance-driven content strategy.
Key Responsibilities
Develop Social Strategies to Drive Long-Term Impact
- Define and execute a comprehensive social strategy to increase engagement, sentiment, and audience growth.
- Develop platform-specific engagement strategies to maximize organic reach and strengthen brand loyalty.
- Partner with creative, brand, and paid media teams to ensure a unified and scalable content approach across social channels.
- Stay ahead of platform trends, audience behaviors, and algorithm changes to optimize organic efforts continuously.
Manage Content Creation & Strategy
- Oversee the development of high-impact content that is engaging, platform-native, and aligned with brand values.
- Lead content strategy for both organic and paid social, ensuring all creative assets align with the brand’s messaging and objectives.
- Guide the production of video, written, and visual content, ensuring storytelling is optimized for each social platform.
- Work closely with creative teams and influencers to develop authentic, high-performing content that resonates with key audiences.
Trendspotting, Crisis Management & Brand Reputation
- Monitor social trends, audience behavior, and cultural conversations to inform content and engagement strategies.
- Actively manage brand reputation, social listening, and real-time audience interactions to address emerging issues.
- Develop and implement crisis management protocols to safeguard the brand’s presence and credibility across social platforms.
- Collaborate with PR and corporate communications teams to ensure alignment on brand reputation and earned media efforts.
Community Engagement & Brand Advocacy
- Foster and grow an engaged community, encouraging user participation and brand advocacy.
- Develop strategies for social listening, influencer engagement, and user-generated content (UGC) activation.
- Ensure timely and authentic responses to audience interactions, deepening relationships with followers.
- Oversee proactive community management efforts to ensure brand messaging is consistently reinforced across all platforms.
Oversee & Track Metrics/KPIs
- Define and track key organic social performance indicators, including engagement, audience growth, sentiment, and share of voice.
- Lead data-driven performance analysis and reporting, using insights to refine content and engagement strategies.
- Work closely with paid media teams to ensure organic learnings inform paid social content strategy and vice versa.
- Utilize analytics tools to measure success and pinpoint opportunities for optimization across various platforms.
Qualifications & Experience
- 7+ years of experience in social strategies, content leadership, and community management.
- Expertise in organic social engagement strategies, brand storytelling, and content development.
- Experience overseeing content strategy for social media (organic/paid), ensuring alignment across channels.
- Proven ability to build and engage online communities, foster brand advocacy, and manage brand reputation.
- Strong background in crisis management, social listening, and trend analysis.
- Exceptional communication and stakeholder collaboration skills, with the ability to align organic social efforts with broader marketing objectives.
- Passion for emerging social trends, platform innovations, and audience engagement strategies
- Ability to travel up to 20%
Why Join Us?
- Lead the evolution of our organic social and community strategy, shaping how the brand engages audiences.
- Influence our social content to ensure a high-impact, cohesive brand experience.
- Be part of a collaborative, creative, and fast-moving team that values innovation, storytelling, and community-building.
If you are a visionary leader in social media, content strategy, and community engagement—ready to shape how our brand shows up across social platforms—we’d love to hear from you!